Wednesday, September 17, 2008

Order books

Order the books, will be covering the books after the first test


1. The New Age of Innovation: Driving Cocreated Value Through Global Networks by C.K. Prahalad and M.S. Krishnan, McGraw-Hill, 2008.
2. Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel, John Wiley & Sons, Inc., 2006.

Lecture notes are on the "S" drive-print them out

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