1. Talk don't sell
2. Post often and be interesting
3. Write on issues you know and care about
4. Blogging saves money but costs time
5. You get smarter by listening to what people tell you
Chapter 6
-continously gather customer feedback
-make it a point to share knowledge freely
-expertly build word-of-mouth networks
-encourage communities of customers to meet and share
-devise specialized smaller offerings to get customers to bite
-focus on making the world, or your industry better
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