Wednesday, October 15, 2008

Naked Conversations-Chapter 8 notes

Chapter 8-Blogs in international cultures
"we are all so different"
"we are all so alike" -The 14th Dalai Lama

Loic Le meur
-cultures express thoughts in the open-french
-chose to be more reserve-German
-Europe's' best known blogger
-disparities between cultures

What?
-Michel Edouard Leclerc France's most popular business leader
-began Blogging in 2005
-criticized by Le Meur
-in a Google search of Leclerc name puller up Le Meur name as number 1 and Leclerc name was number 2

How? Why?
-his blog was first because Lecler has no real blog and no Google juice
-started a real blog and his name now eclipsed Le Meur's
-post loyally everyday
-closer to his customers and employees
-uses a very approachable and genuine tone
-busy guy and blogging gives him a chance to answer FAQ's such as "How do I view the company, the economy, social relations"
-anyone can read these answers

Where Leclerc began
-tried to be as credible as possible
-blog is a public debate
-blog to provide people with answers to questions
-when his population increased he became an addict
-blog can be a tool of influence and manipulation

Other Countries
-2 million bloggers in China
-expected to increase to 10 million by the end of 2007
-Isaac Mao says the numbers are smaller

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