"Connected Consumers are Collectively Shaping Your Brand"

Social network and how companies can benefit from them

1.ratings and reviews

-best buy for example has a place on the web site where people can talk about their experience and can rate the service as good or bad

-people find peer reviews more compelling that expert opinion

2.social network and online community

-myspace/facebook

-Jeep.com has taken social networking and offers a Jeep photo feed and Jeep video channel

-links to Jeep Myspace and Jeep facebook

3.community tagging/social tagging

-"tag" a key word or category associated with your content

-www.technorati.com

a. folksonomy-the spontaneous cooperation of a group of people to organize information into categories
b. taxonomy-

4. editorial control and user power within the organization

-content "bubbles to the top" based on what users click most 

-track online purchases or research behavior for cross-selling purposes

-"people who looked ay this item also looked at..."

-CNN's most-read stories

-Yahoo's most e-mailed photos

5.Collaborative publishing

-self-policing 

-encourage users to collaborate and contribute product information beyond a basic review

-Amazon.com has a wiki function on its product pages

-customers can add photos and directions