Chapter 7
"What we have is a failure to communicate"
Press release
-Pr people see themselves as communication facilitators but many see them as spin masters
-How did the industry end up with the tainted image
Honest Bloggers
-straightforward and tell it how it is
Two schools of PR
-command and control-stick to the same communication
-Listen and Participate-understand and willing to change
Blog versus Press Release
-blog is simpler-someone has a thought and they write it down
-pr get amplified by the people who send them
Evolution
-big milestone along the online communications
-has taken PR from big firms
Three ways
-blogs are democratizing the media
-driving corporate transparency
-challenging PR practices
Dr. Jih's comments
-blogger ought to be recognize and ought to be more important
-blogging is their view as a personal heartbeat
-to blog or not to blog
-unless company has a proactive role, blog is not going to work
-moniter the blogs and conversations and join in the dialog then you can control what is said
-have to be able to act and take an issue with it and join in the dialog
-new type of challenge for managers
-much broader and have to work smart
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