Exam 2 notes

Topics to be covered:

1.The Nucor Steel article: knowledge creation and acquisition, knowledge sharing, role of information technology, social ecology

2.Expert system (case study) - definition, system structure, applications, advantages, and limitations

3.Characteristics of Web 2.0: The Web as a platform, User participation, Harnessing collective intelligence, New software life cycle, rich user experience (Network effects from user contributions are the key to market dominance in the Web 2.0 era.)

4."Connected consumers are collectively shaping your brand"

5.Naked Conversation: Chapters 1 - 8; Blogs for large companies, blogs for small companies, Blogs for marketing (conversational marketing), Blogs for advertising (word of mouth on steroids), Blogs for knowledge management


Exam 3-Nov. 26

Topics to be covered

1.Buchman Laboratories
2.Neural networking applications
3.The new age of innovation chapters 1-6