Dave Winer- simply playing around with technology and organise a series of entries in a new way
Speed of Adoption
- number of blogs have been doubling every 5 months since 2003
-1/4 of web users read a blog
-20 million bloggers world wide
-personal website with content displayed in chronological order
-linking blogs together leads to a blog sphere
-blogs inspire controversy
-blogs allow customers to see who the person is on the other side
-the more you talk with someone, the more you trust them
1. Publishable
2. Findable-through search engines
3. Social-the blogsphere is one big conversation
4. Viral-informations spreads faster through blogs
5. Syndicatable-by clicking on an icon you can get free home delivery on RSS-enabled blogs
6. Linkable- blogs can link to millions of others
-blogs can secure a high google ranking
-shortest, cheapest, and fastest way to get a high ranking on google
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